Open Exhibition Branding

I worked with a team of three other designers to come up with the name and visual identity of AUT’s 2017 graduate exhibition. The main message that we decided to hero was that the class wanted to be open. About the way they thought and worked, their processes and the hidden elements that go into the final product and where their future careers in design could take them.

We wanted the design to play on that open space, where anything is possible. The blank slate where you can project or create anything you want to. This is why negative (white) space became such a large element in the visual identity.