Ranga Packaging Refresh

In 2022 Hope worked with Creative Jam to help refresh the visual identity of the Alcoholic Ginger beer brand ‘Ranga’. The brief was to create a cohesive visual language that was a refinement, not a replacement of the existing brand. Hope worked alongside Creative Jam as a designer in a collaborative process, liaising directly with the client. She was responsible for presenting new directions and translating them across multiple outputs.

As part of the visual refresh, considerations were taken as to how this new direction could be used across multiple channels and  marketing campaigns. A celebration of what makes us all unique is what forms the foundation of Ranga’s brand story. With homage to New Zealand surf culture, a series of stickers were designed that can be used for packaging, social media and digital marketing. This is to encourage consumers to interact with the brand story, and celebrate being proud to be different.